Khuyến mại là hoạt động xúc tiến thương mại của thương nhân nhằm xúc tiến việc mua bán hàng hoá, cung ứng dịch vụ bằng cách dành cho khách hàng những lợi ích nhất định. Việc thực hiện hoạt động khuyến mại cần tuân theo những nguyên tắc mà pháp luật quy định. Bài viết dưới đây, Luật sư xin chia sẻ “ 05 nguyên tắc khi thực hiện hoạt động khuyến mại ”.
Firstly, traders entitled to sales promotion programs are those in one of the following cases:
– Traders directly promote goods and services they trade;
– Traders providing promotion services shall carry out sales promotion for goods and services of other traders according to agreements with such traders.
Secondly, 05 principles when conducting promotional activities:
Principle 1: Promotion programs must be conducted legally, honestly, publicly, transparently and ensure the legitimate rights and interests of consumers, traders, organizations or other individuals.
Principle 2: Traders who implement the promotion program must ensure favorable conditions for the winning customer to receive the prize and are obliged to resolve complaints (if any) related to the promotion program.
Principle 3: Traders who carry out promotions are responsible for ensuring the quality of goods and services promoted and goods and services used for sales promotion.
Principle 4: The promotion must ensure:
– Failure to provide conditions for customers to enjoy the promotion to give up, refuse or exchange goods or services of other traders or organizations;
– There is no direct comparison of your goods or services with those of other merchants, organizations or individuals.
Principle 5: Do not use lottery results to determine results of prizes or serve as a basis for giving and rewarding in promotion programs in the following forms:
– Selling goods or providing services together with contest contest forms to customers to choose the prize winners according to the announced rules and prizes.
– Sales of goods, provision of services together with participation in lucky programs whose participation is associated with the purchase of goods, services and winning based on the luck of the participants. announced rules and awards.
– Other promotions if approved by the state management agency in charge of commerce.
Above are “05 principles when conducting promotional activities”, if you need business advice, support, please call us at hotline 0982.466.166 or gmail firstname.lastname@example.org for the fastest answer.
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